Jabse в Global Search Report 2007
петък, декември 7th, 2007In the last 12 months the leading position of Google has stabilized, there have been no major changes. However a new local player from Bulgaria has appeared on the scene - Jabse.com. The agency controlled online advertising market in Bulgaria grew 110% from 2005 to 2006 shows a recent study by Investor.bg. Advertisers spend 5.6 million leva (3.8 mln USD) through advertising agencies and media shops during 2005. In 2006 spending increases rapidly to 12.5 mln. leva (8.6 mln USD) and is expected to reach 20 mln. leva in 2007 (13.7 mln. USD). This implies a 60% growth in internet advertisng for 2007.Top advertisers are from the telecommunications industry - mobile and fixed-phone operators, followed by companies from the financial sector - mainly banks. Bulgarian online advertisting market volume now accounts for 4-5% of the Bulgarian advertising market and is expected to account for between 5 and 10 percent of the market in the following years.
